Privacy Policy

Overview

MartFlow ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit martflow.com or make a purchase from us.

Please read this policy carefully. If you disagree with its terms, please do not access or use the Site.

Data We Collect

Information You Provide

Name, email address, and password when creating an account
Billing and shipping address, payment card details (processed securely via Stripe)
Order history, preferences, and communications with our team
Any content you submit through forms, reviews, or styling consultations

Information Collected Automatically

IP address, browser type, operating system, and device identifiers
Pages visited, time on site, referring URLs, and click paths
Cookie and tracking pixel data (see Cookies section below)

How We Use Your Information

We use the data we collect to:

Process and fulfil your orders, including sending confirmation and shipping updates
Manage your account and authenticate your identity
Send transactional emails relevant to your purchase
Send marketing communications, where you have opted in
Personalise your browsing and shopping experience
Improve our website, products, and customer service
Comply with legal obligations and prevent fraudulent activity

We do not sell, trade, or rent your personal data to third parties. We may share your data with trusted service providers who assist us in operating the Site, provided they agree to keep this information confidential. These include:

Stripe — payment processing
Shopify — e-commerce platform infrastructure
Klaviyo — email marketing
ShipStation — order fulfilment and logistics

We may also disclose your information if required by law or to protect our rights and the safety of others.

Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience on our site. Cookies are small files placed on your device when you visit. You can instruct your browser to refuse all cookies, but this may limit certain features of the Site.

We use the following types of cookies:

Essential cookies — required for the Site to function (e.g., shopping cart, login)
Analytics cookies — help us understand how visitors interact with the Site (Google Analytics)
Marketing cookies — used to deliver relevant advertisements (Meta Pixel, Google Ads)

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Access — request a copy of the data we hold about you
Correction — request that inaccurate data be updated
Deletion — request that we delete your personal data
Portability — receive your data in a structured, machine-readable format
Opt-out — unsubscribe from marketing emails at any time via the link in any email

To exercise any of these rights, please contact us at privacy@martflow.com.

Data Security

We implement industry-standard security measures including SSL/TLS encryption, secure payment tokenisation, and access controls to protect your personal data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our Site is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that a child under 16 has provided us with personal data, we will take steps to delete such information.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated revision date. Your continued use of the Site following the posting of changes constitutes your acceptance of those changes.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact our Data Protection team:

Email: privacy@martflow.com
Address: MartFlow, 142 Greene Street, SoHo, New York, NY 10012
Phone: +1 (212) 555-0190